"It's such a big deal, such a serious song and such a big band. What's more, for the first time in Activision history, it allowed another company to make edits to the ad itself in order to obtain approval from the band members as well. So Activision flew to New York to show the clip on a secure laptop rather than risk sending it digitally lest it become discovered by the rabid game press. New York-based ABKCO Music & Records holds the rights to the song and, as is common with synch licensing negotiations, wanted to view an early edit of the ad before granting permission. 14, according to Nielsen SoundScan.Īccording to Activision VP of music affairs Tim Riley, scoring "Gimme Shelter" for the ad was no small feat.
31 to 5,000-plus for the following week, then doubled to nearly 11,000 for the week ending Nov. On the strength of the exposure provided by the new "Call of Duty" ad, track sales for "Gimme Shelter" jumped from slightly more than 2,000 copies the week of Oct. Keith Richards: Rolling Stones Ready to Tour, Record New Material To shed some perspective on how popular the "Call of Duty" franchise is, the previous record for single-day sales was the last installment of the same game - "Call of Duty: Modern Warfare" - which last year sold 4.7 million copies and rang up $310 million in opening-day sales. The game itself set a new record for opening-day videogame sales, with 5.6 million copies and $360 million in sales (including all pre-orders), according to Activision. The ad appeared during several prime-time TV shows and on several game enthusiast websites, garnering more than 3 million views on YouTube alone. 31, Santa Monica, Calif.-based publisher Activision released an ad for TV and the Internet featuring a montage of the game's cinematic cut scenes with the Stones' "Gimme Shelter" as the soundtrack. "Call of Duty: Black Ops" was released Nov.
But this month the group witnessed a notable bump in digital single sales for a pair of songs, thanks to the release of the latest installment in the popular "Call of Duty" videogame franchise. Historically, the Rolling Stones have never needed much help selling their music.
0 kommentar(er)
